Business & Marketing Pathway

Horizon Science Academy’s Business & Marketing Pathway equips students with the skills and knowledge needed to excel in entrepreneurship, marketing, business management, and digital commerce. Through hands-on coursework, leadership experiences, and industry-recognized certifications, students develop real-world business acumen, financial literacy, and marketing expertise to prepare for careers in a competitive global market.

Coursework

Students gain practical experience in business strategy, marketing, and entrepreneurship through a dynamic curriculum:
📊 Business Foundations – Introduction to core business principles, financial literacy, and economic systems.
📈 Marketing Applications – Understanding market research, consumer behavior, and brand strategy.
💼 Strategic Entrepreneurship – Business planning, leadership skills, and small business management.
🌐 Digital Marketing & Management – Social media marketing, e-commerce, and digital branding techniques.
🏢 Business & Marketing Capstone – Hands-on project involving business planning, product development, or marketing campaign execution.

Industry-Recognized Certifications

Students earn highly valuable industry certifications, making them competitive for college, internships, and career opportunities:
✔ Certiport Communication Skills for Business: Professional Communication – Mastery in professional and business communication.
✔ Entrepreneurship & Small Business Certification – Knowledge of business ownership, financial planning, and strategic growth.
✔ Microsoft Office Specialist (MOS) – Proficiency in business software applications (Excel, Word, PowerPoint).
✔ Leadership Excellence Certification – Development of leadership, teamwork, and decision-making skills.
✔ Lean Six Sigma Yellow Belt – Process improvement techniques to enhance efficiency in business operations.
✔ Lean Six Sigma Green Belt – Advanced problem-solving, project management, and business optimization skills.

Skills Gained

Students develop essential business, leadership, and marketing skills, including:
📊 Business planning, entrepreneurship, and strategic management
📈 Market research, branding, and digital marketing strategies
💰 Financial literacy, budgeting, and business operations
🛒 Sales, customer relationship management, and business analytics
📢 Public speaking, leadership, and professional communication
💼 Process improvement, project management, and operational efficiency

Career Opportunities

Graduates of the Business & Marketing Pathway are prepared for careers in business development, marketing, management, and finance, including:
💼 Entrepreneur / Small Business Owner
📊 Marketing Specialist
💰 Financial Analyst
📈 Digital Marketing Manager
🛒 E-commerce & Social Media Manager
🏦 Business Consultant
💻 Project Manager
🎓 Business Administration, Marketing, & Finance College Programs

Students have the opportunity to continue their education in business and marketing or enter the workforce directly with industry-recognized certifications. Partnerships with local businesses, financial institutions, and marketing firms provide students with internships, networking opportunities, and real-world business experiences.

Beyond the Classroom

Students can enhance their skills and gain leadership experience through:
💼 BPA (Business Professionals of America) – Compete in business, finance, and marketing-related events.

📢 Join the Business & Marketing Pathway and take the first step toward becoming a future business leader!